Little Things Count (Big Time!)

Dave BarbellaArticle

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As leaders of teams, of various disciplines and responsibilities, how do we keep people positively motivated on an individual basis? I have read some pretty detailed articles on methods for coordinated group motivation, and one to one closed door meetings to speak about individual goals. Which are fine in their own way, but to me there is a much simpler, … Read More

Think First – Design Second

Dave BarbellaArticle

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I’ve come across this more times than I wish I had. Company X’s website and online marketing assets (banners, email communications, supporting landing pages and targeted messaging) look amazing / stunning / beautiful…. incredible eye candy. But it’s performing horribly with user dropoffs and poor conversions which ultimately lead to less traffic (people aren’t coming back). How can that be? … Read More

Connecting with your audience

Dave BarbellaArticle

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There’s an ongoing story, that needs to continually evolve as it builds new relationships while fortifying existing ones. If you’re not monitoring and adapting your story with ongoing engagement, then you’ve likely become complacent, which is the enemy of continual success with the customer relationship. How do we avoid complacency? Drop me a note, let’s chat about it……