Agency Operations Management

//Agency Operations Management

UX and CX, So What’s the Difference?

a.k.a. CX, moving beyond UX into the full Customer Experience User Experience (UX) and Customer Experience (CX), at a glance, might seem like the same thing. A user is a customer, and a customer is a user, right? It's true, they are, but there's a deeper strategic definition we consider in the marketing agency world. [...]

Consider the Chain – It’s not always the weakest link…

... but how you support and use the chain. Recently I attended a PMP workshop, and while going through the usual refresher items, the old 'chain is as strong as it's weakest link' analogy come up. That analogy just doesn't do it for me anymore. We can do better with that analogy can't we? Thought [...]

Traits of Effective Communication

Sometimes, keeping it simple is the key. Even when writing thoughts in an article, the point can come across well without going through paragraphs of explanation. Let's give it a go...... Recently, I've committed myself to improving my communication abilities. How can I communicate more efficiently and ensure the point is clear without misunderstanding? Those [...]

Little Things Count (Big Time!)

As leaders of teams, of various disciplines and responsibilities, how do we keep people positively motivated on an individual basis? I have read some pretty detailed articles on methods for coordinated group motivation, and one to one closed door meetings to speak about individual goals. Which are fine in their own way, but to me [...]