Strategic Services

//Strategic Services

UX and CX, So What’s the Difference?

a.k.a. CX, moving beyond UX into the full Customer Experience User Experience (UX) and Customer Experience (CX), at a glance, might seem like the same thing. A user is a customer, and a customer is a user, right? It's true, they are, but there's a deeper strategic definition we consider in the marketing agency world. [...]

Think First – Design Second

I've come across this more times than I wish I had. Company X's website and online marketing assets (banners, email communications, supporting landing pages and targeted messaging) look amazing / stunning / beautiful.... incredible eye candy. But it's performing horribly with user dropoffs and poor conversions which ultimately lead to less traffic (people aren't coming [...]

Connecting with your audience (your ultimate customer)

There's an ongoing story, that needs to continually evolve as it builds new relationships while fortifying existing ones. If you're not monitoring and adapting your story with ongoing engagement, then you've likely become complacent, which is the enemy of continual success with the customer relationship. How do we avoid complacency? Drop me a note, let's [...]