Category: Article

As leaders of teams, of various disciplines and responsibilities, how do we keep people positively motivated on an individual basis? I have read some pretty detailed articles on methods for coordinated group motivation, and one to one closed door meetings to speak about individual goals. Which are fine in their own way, but to me…

I’ve come across this more times than I wish I had. Company X’s website and online marketing assets (banners, email communications, supporting landing pages and targeted messaging) look amazing / stunning / beautiful…. incredible eye candy. But it’s performing horribly with user dropoffs and poor conversions which ultimately lead to less traffic (people aren’t coming…

We can’t skip the first step and still call it strategy. Before the tactics, before the channels, before we even open a document to plan anything, we have to know who we’re actually building it for. Not some vague version of “our audience” we nod along to in meetings, but the specific people we need…