Category: Article

Work has changed shape more than a few times in the years I’ve been lucky enough to lead. New tools, new ways of working together, new pressure on agencies and the need to figure it out as we go. Through all of it, one thing has stayed true for me: it’s not just leadership we…

We can’t underestimate the value of continuously investing in our team’s growth, both as individuals and as a whole. The seeds we plant early, and nurture as they grow, become well-prepared, more self-sufficient team members, ready to tackle the challenges ahead of them. What does investing in your team’s growth actually look like? It’s facilitative,…

Continuing the message of servant leadership, we’ve previously touched on: Effectiveness Continuous improvement, starting with removing waste and impediments that keep our teams from doing what they do best A reminder that as leaders we are here for our team (not the other way around) And, as leaders, we are as much the student as…

Effective leadership is about partnering with your teams, removing roadblocks, and guiding them so they can be the best at what they do. That’s the coach in us. That’s not enough though… We’ll fail the team we work for if we aren’t engaged and adapting as needed. Be it the workplace, marketplace, or your personal…

To support our teams via servant leadership, we clearly communicate, provide the best environment, and remove obstacles to let our teams do what they do best….. we let them shine and celebrate how brightly. That takes trust in both directions, the team trusts we’ve actually cleared what’s in their way, and we trust them to…

With lean thinking, we’re always looking for continuous improvement in all areas. People (including ourselves), process, partners, tools, and the overall environment we’re working within… Anything that takes time, effort, resources, or holds unnecessary complexity without adding legitimate value, is waste. What does waste actually look like day to day? It’s rarely the obvious stuff.…

Getting things done isn’t the same as getting the right things done. In an agency, we feel that gap every single day. Client work moves fast, priorities shift by the hour, and it’s easy to confuse busy with effective. That’s the real problem behind efficiency and effectiveness… they’re not the same thing, and treating them…

a.k.a. CX, moving beyond UX into the full Customer Experience User Experience (UX) and Customer Experience (CX), at a glance, might seem like the same thing. A user is a customer, and a customer is a user, right? It’s true, they are, but there’s a deeper strategic definition we consider in the marketing agency world.…

… but how you support and use the chain. Recently I attended a PMP workshop, and while going through the usual refresher items, the old ‘chain is as strong as it’s weakest link’ analogy come up. That analogy just doesn’t do it for me anymore. We can do better with that analogy can’t we? Thought…

Sometimes, keeping it simple is the key. Even when writing thoughts in an article, the point can come across well without going through paragraphs of explanation. The fewer words it takes to land the point, the less room there is for someone to read it wrong. Simple survives the trip from my head to someone…