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Connecting with your audience (your ultimate customer)

There’s an ongoing story, that needs to continually evolve as it builds new relationships while fortifying existing ones. If you’re not monitoring and […]

Traits of Effective Communication

Sometimes, keeping it simple is the key.

Even when writing thoughts in an article, the point can come across well without going through para […]

Consider the Chain – It’s not always the weakest link…

… but how you support and use the chain.

Recently I attended a PMP workshop, and while going through the usual refresher items, the old ‘chain is […]

Think First – Design Second

I’ve come across this more times than I wish I had.

Company X’s website and online marketing assets (banners, email communications, supporting land […]

Little Things Count (Big Time!)

As leaders of teams, of various disciplines and responsibilities, how do we keep people positively motivated on an individual basis. I have read some […]