Leadership Actions, Making Differences

Dave BarbellaArticle

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Continuing the message of servant leadership, we’ve previously touched on: Effectiveness Continuous improvement starting with removing waste and impediments that keep our teams from doing what they do best A reminder that as leaders we are here for our team (not the other way around) And, as leaders, we are as much the student as we are the coach, with … Read More

Leadership – Learn and Adapt

Dave BarbellaArticle

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Doubling up on the message. Effective leadership is about partnering with your teams, removing roadblocks, and guiding them so they can be the best at what they do. That’s the coach in us. That’s not enough though… We’ll fail the team we work for if we aren’t engaged and adapting as needed. Be it the workplace, marketplace, or your personal space… … Read More

Leaders Work for the Team

Dave BarbellaArticle

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To support our teams via servant leadership, we clearly communicate, provide the best environment, and remove obstacles to let our teams do what they do best….. we let them shine and celebrate how brightly. With ongoing personal engagement, we continually nurture, guide, and improve together because of no matter how brightly we shine as a team, we continue to get … Read More

Continuous Improvement – Where to Start

Dave BarbellaArticle

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With lean thinking, we’re always looking for continuous improvement in all areas. People (including ourselves), process, partners, tools, and overall environment. Anything that takes time, effort, resources, or holds unnecessary complexity without adding legitimate value, is waste. Understanding the current state of “X”, identifying these things, and taking action to clear the path of waste, is such an effective mindset … Read More

Efficiency and Effectiveness

Dave BarbellaArticle

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Getting things done = effective progress and growth, only by ensuring that the strategic goals of a company drive progress and action at every level within. It’s so important to eliminate the waste which comes from inconsistent priorities, direction, and poor communication. #BeEffective #StayOnTrack #HoshinKanri #KeepinItLean

UX and CX, So What’s the Difference?

Dave BarbellaArticle

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a.k.a. CX, moving beyond UX into the full Customer Experience User Experience (UX) and Customer Experience (CX), at a glance, might seem like the same thing. A user is a customer, and a customer is a user, right? It’s true, they are, but there’s a deeper strategic definition we consider in the marketing agency world. It’s about understanding both the … Read More

Consider the Chain – It’s not the weakest link…

Dave BarbellaArticle

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… but how you support and use the chain. Recently I attended a PMP workshop, and while going through the usual refresher items, the old ‘chain is as strong as it’s weakest link’ analogy come up. That analogy just doesn’t do it for me anymore. We can do better with that analogy can’t we? Thought about it carefully and found … Read More

Traits of Effective Communication

Dave BarbellaArticle

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Sometimes, keeping it simple is the key. Even when writing thoughts in an article, the point can come across well without going through paragraphs of explanation. Let’s give it a go…… Recently, I’ve committed myself to improving my communication abilities. How can I communicate more efficiently and ensure the point is clear without misunderstanding? Those of us who partner and … Read More

Little Things Count (Big Time!)

Dave BarbellaArticle

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As leaders of teams, of various disciplines and responsibilities, how do we keep people positively motivated on an individual basis? I have read some pretty detailed articles on methods for coordinated group motivation, and one to one closed door meetings to speak about individual goals. Which are fine in their own way, but to me there is a much simpler, … Read More

Think First – Design Second

Dave BarbellaArticle

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I’ve come across this more times than I wish I had. Company X’s website and online marketing assets (banners, email communications, supporting landing pages and targeted messaging) look amazing / stunning / beautiful…. incredible eye candy. But it’s performing horribly with user dropoffs and poor conversions which ultimately lead to less traffic (people aren’t coming back). How can that be? … Read More